A recent article in The New York Times points out how the widespread growth of remote work has opened up job opportunities for people with disabilities. “Employers, desperate for workers, are reconsidering job requirements, overhauling hiring processes, and working with nonprofit groups to recruit candidates they might once have overlooked,” writes Ben Casselman.
And people with disabilities are looking for ways to upgrade their digital skills to meet the demands of future employers.
These conditions provide the perfect opportunity for a business offering digital training to those job seekers among the 26 percent of the U.S. population with a disability. But in order to match the diverse job needs of this market with their digital course offerings, digital education leaders will first have to discover and categorize potential customers by type of disability, course choices, and job preferences.
One could take the old-fashioned approach and use surveys, but there’s a faster, more accurate way to find the answers to this timely opportunity. It’s called CrowdSmart, a streaming service that amplifies the voices of your customers, in this case, the tens of millions of Americans living with disabilities who want to upgrade their digital skills for job opportunities. Depending on their disability, courses will have to be modified, so it’s important to identify markets and their specific needs.
The way to start is with CrowdSmart, which is simple to implement, able to scale from 10 to hundreds of thousands of contributors, and helps leaders start conversations with potential customers. In what are virtual workshops, CrowdSmart collects and inspires new insights as its patented AI engine works with your selected contributors to refine their diverse perspectives into prioritized predictive results.
Unlike surveys or general collaboration tools, CrowdSmart engages contributors in active co-creation and alignment toward a goal. It intentionally challenges individual ideas while it sparks everyone’s imagination to contribute new insights and continuously tests similar and contrarian views as it builds alignment across the group. This co-creation and alignment process dramatically increases the probability of buy-in to your course offerings, which can be modified to best serve the specific needs of each disabled community.
The best part is that the process delivers actionable results quickly, helping any leader move forward together with customers, achieving your mutual goals significantly faster and more accurately. So to predict the best path forward for expanding your digital education market to the disabled community while increasing your revenue streams, check out CrowdSmart.ai today.
